PRESS RELEASE – Wine Weaver Wine Aerators
Wine Aerators by WineWeaver Exudes Both Luxury Design and the Best Flavors from Any Wine
Wine Aerators -SUMMARY:
The founders, Peter Benton and Patricia Robertson, of Westport MAD USA Inc, the company responsible for designing, manufacturing and distributing WineWeaver, share their humble beginnings on how they began their journey to recreating the ultimate wine aerator.
Shoppers looking to buy wine aerators that are both beautiful and functional might consider taking a closer look at WineWeaver Wine aerators.
With food and beverage playing a large part in Peter Benton’s and Patricia Robertson’s commercial lives, they were already well positioned to notice the changing trends towards eating and drinking in some of London’s finest restaurants.
Both of their jobs requires entertaining customers’ frequently, and one trend above all, started to emerge. The Wine-by-the Glass menu. This once sorry excuse for a house’s single wine glass offering has undergone a dramatic revolution – partly in response to a wider awareness of alcohol consumption, and partly due to the changing attitudes towards responsible professional entertaining as a whole. “The single glass menu at most restaurants now is quite extensive” says Peter. “This has huge customer benefits as they can now choose from a variety of reds and whites only previously available from the full bottle list”
Wine Aerators
There is, however, a ‘tasting performance’ drawback associated with pouring wines directly from bottles serving the wine by-the-glass menu. Depending on the single glass measured served (175 ml or 250 ml) you are going to either have 1 in every 4, or 1 in every 3 glasses served directly from a freshly opened bottle and these have definitely not had a chance to breathe and open by the time they reach your table. “I will only have one glass of red wine with my meal, and I will order this from the wine by-the-glass menu, but the wine is only really starting to open and taste as good as it should towards the end of my main course, and that can be a little annoying” says Patricia
Wines which have already been opened are often held under vacuum with a device like VacuVin, which draws the air from the bottle and keeps the wine from oxygenating, but whilst this process protects the wine from going off, and is probably the main reason why restaurants and wine bars hold such a large selection of wines by-the-glass in the first place, this still doesn’t raise the performance of the taste and aroma which is inherent in a bottle that has been decanted.
The idea for a new type of wine aerator stemmed from how to recreate the decanting process to single glass measures. After thoroughly researching the available aerators on the market, Peter and Patricia began to pour their hearts and creative ideas into developing something better, something exquisitely unique unlike the other readily available wine aerators.
The shape of the WineWeaver aerators is testament for being one of the best wine aerators in the design stakes with an organic feel to it. “…at last a design object for wine lovers that functions as beautifully as it looks’ notes Victoria O’Brien, a Design Journalist.
Taking advantage of the curvature and shape of wine glasses and decanters, their patented design can accommodate any size decanter or glass. The crafted aerator sits safely on top of the glassware. Made from a light weight polymer instead of the traditional stainless steel or heavy pewter, WineWeaver is able to replicate the decanting process within a single glass environment perfectly by delivering the wine in a radial arc onto the inner wall of the wine glass, assisting the wine to evenly cascade down the curve of the wine glass, encouraging the wine to open up and develop. “This effective method of aeration establishes a holistic trinity, whereby the wine, the glass and the aerator act in unison to produce unparalleled tasting performance” says Peter
“Wine aerators have the potential to make even the cheapest wine immediately taste better, which is great,” continues Patricia Robertson,” but we wanted to produce something that people would be equally happy to give as a gift, and put out on display in their own home. Our question was, why have something that’s just useful, when you can make it look good as well?” Great for gifts and a special token for the special wine lover in your life, WineWeaver is sure to bring out the best in all wines during dinner entertainment.
WineWeaver is durable and dishwasher safe.
WineWeaver ships worldwide and sells their aerators on Amazon, Ebay and their website http://www.wineweaver.com.
Wine Aerators At Their Finest At Wine Weaver.com
Summary: WineWeaver blends unparalleled performance with a state-of-the-art design to deliver perfectly aerated wine direct to your glass or decanter.
Wine Weaver is proud to announce the release of their newest wine aerator, a must have accessory for any wine lover. Made of stylish polycarbonate sculpted in elegant, beautiful, fluid designs, Wine Weaver’s aerator will unlock the true character of your wine and bring out its best qualities. Wine lover worldwide can now fully enjoy their favorite wine with a greater depth and enhance wine’s bouquet and taste. Wine Weaver’s unique dual aeration system maximises air exposure,thus releases the hidden flavours and aromas that unlock the wine’s full potential.
Flavours, aromas and character are all heightened when wine is allowed to breathe before it is served. The art of aeration, exposing wine to air, helps broaden the wine’s character and softens the acidity often found in younger wines, yet draws out those complex tastes hidden in more mature bottles. Wine aerators are ingenious devices that allow both red and white to breathe simply by pouring it through. Manually exposing bottled wine works, but a wine aerator simplifies the decanting process and provides immediate results.
Wine Weaver blends unparalleled performance with a state-of-the-art design to deliver perfectly aerated wine direct to a glass or decanter. This company displays wide selection of the best wine aerators through its website, Wine Weaver.com.
Wine Weaver’s Decanter and Single Glass wine aerator is available in four stylish colours of red, blue, green and purple. This product is specially crafted from a super lightweight FDA- and EEC-approved polycarbonate. Wine Weaver aerators also ensure safe and direct contact with fine glass or stemware, and are also dishwasher safe.
Wine lovers in the United States can now also enjoy Wine Weaver.com’s products because the company now ships Wine aerators worldwide at a special rate . Each wine aerator comes with a highly unique design that does not compromise quality and build.
The Wine Weaver wine aerators work for all from those who enjoy the occasional glass of wine to others who believe a meal is not complete without the perfect complimenting bottle. Check out http://www.WineWeaver.com and start the change your wine experience.
CONTACT DETAILS:
Patricia at Westport MAD Ltd (Uk Co)
Wine Weaver
PO Box 61799
London
SW1P 9PD
+44-207-824-5199
SPRING 2010
‘at last a design object for wine lovers that functions as beautifully as it looks’
Victoria O’Brien – design journalist
Having set out to create a good-looking contemporary wine object that also brilliantly performed the task of wine aeration, WineWeaver founders Peter Benton and Patricia Robertson are launching their first range of translucent polymer adjustable wine aerators in a choice of jewel-like colours.
Wine aerators work by introducing air into the wine more rapidly than the normal process of decanting, and are also able to ‘revive’ wines poured from either vacuum-sealed or resealed bottles. They are especially useful in restaurants and wine bars which offer wine ‘by the glass’, but wine aerators are also increasingly used at home, when people want to enjoy a single glass of wine in optimum condition, or to speed up the process of decanting a fine wine.
Peter Benton is a City broker, whose family background is the hospitality trade and Patricia Robertson is a City financial regulatory consultant and part-time potter. During their travels the couple noticed that wineries, restaurants and hotels were all serving wine with the help of wine aerators. “They came in all shapes and sizes, but all of them were clumsy and awkward to use – the designs were crude and basic,” explains Peter. “We knew straight away that we could develop a wine aerator that would outperform these ones, both functionally and aesthetically.”
“Wine aerators have the potential to make even the cheapest wine immediately taste better, which is great,” continues Patricia, “but we wanted to produce something that people would be equally happy to give as a gift, and put out on display in their own home. Our question was, why have something that’s just useful, when you can make it look good as well?”
Peter and Patricia approached Robin Loftus, a design engineer, to produce the first designs and tooling for WineWeaver wine aerators: “I came by Robin via a friend who used him to design the retro-looking road tax disc holders you sometimes see on boy racer cars,” explains Peter. “He is brilliant, and managed to interpret all of our ideas perfectly, to create something I believe is truly unique.”
TO REQUEST FURTHER INFORMATION OR IMAGES, PLEASE VISIT WWW.WINEWEAVER.COM
OR CALL OUR PRESS CONTACT ON 020 7730 6386
WHAT THE FOUNDERS SAY:
PATRICIA ROBERTSON:
“ I love the fact that over the last few years contemporary designers, like Philippe Starck and Tom Dixon, have used colourful, semi-translucent materials, to produce everything from chandeliers to chairs,” says Patricia. “These materials may be inexpensive in themselves, but it’s the design that transforms these objects into something much more precious and luxurious.”
“ Translucent polymer was the obvious choice of material, for both its potential colour range and the luminosity you can achieve, as well as the light-weight properties required for direct contact with glassware. When it came to designing the WineWeaver wine aerators, however, we kept going back to the drawing board. The fins had to be just curved enough, not only to sit snugly on the rim of any shaped glass, but to look ‘right’ as well – less engineered and more inspired by nature. I really wanted these fins to look less like something aeronautical, and more like a ribbed seed pod.”
PETER BENTON:
“ The overall design aesthetic was very much about achieving something you really want to touch and hold. I think we’ve accomplished just that. Whenever you have a WineWeaver wine aerator on the table in front of you, people can’t help but pick it up to handle it.”
“WineWeaver is the first in what we plan to roll out as a ‘new generation of design-led wine products’. In the future we are looking to employ other bright, young designers, to add to our range. Our aim is to introduce both wit and functionality into tabletop design. The WineWeaver deliberately looks like a stemmed glass on the table, but at the same time it performs its task, quietly whilst brilliantly bringing a touch of glamour to people’s everyday lifestyles.”
NOTE:
Wine Aeration is not an empty promise; you will notice the improvements the WineWeaver brings to a wine’s flavours and aromas instantly. Any wine, red or white, will have a heightened taste, stronger smell and smoother finish once the WineWeaver wine aerator has been allowed to work its magic. Its unique aeration system has been designed to achieve the ultimate in natural wine enhancement.
UNIQUE ADJUSTABLE DELIVERY :
WineWeaver’s unique adjustable spout allows for a smooth delivery across a wide range of wineglasses and decanters. Our patent pending Adjustable Delivery System (ADS) will ensure aeration is suited to the shape and size of your wineglass or decanter.
Simply raise the spout up for a Single-glass setting (A) or lower for use with a decanter (B), then place directly on top.
By slowly pouring your wine through the WineWeaver, the perforations in the adjustable spout will naturally weave air into your wine, unlocking its full potential.
TO REQUEST FURTHER INFORMATION OR IMAGES, PLEASE VISIT WWW.WINEWEAVER.COM
OR CALL OUR PRESS CONTACT ON 020 7730 6386
A COMPLETE BREATHING SYSTEM:
There are many different types of wine aerators on the market today and they all have their individual claims to fame. However, there is only one aerator – WineWeaver, which is designed to work in perfect harmony with the size, shape and curve of your wine glass to deliver unparalleled aeration results.
Generally speaking wine aerators have been designed to only aerate the wine as it passes through the aeration device, with the wine being delivered straight to the bottom of your glass. The WineWeaver, however, creates a unique aeration concept. Not only does the aeration process begin as the wine is poured through it, but the process continues once the wine has left it by incorporating the most important design feature of any wine glass – the shape and size of the curve.
As many wine aficionados know, a wine should be poured into the curve of a glass for the best results – and it is around this exact premise that so many of today’s top-glass manufacturers have designed their glasses.
WineWeaver has been carefully designed to work in unison with the contours of your wine glass, rather than excluding them. Offering easy-to-use handsfree technology, WineWeaver can be adjusted to suit your glass, thus ensuring that a wine poured through the WineWeaver is delivered directly to the contours of your glass, embracing them as an integral part of a complete breathing system.
You can see this for yourself in the form of the radial arch as the wine exits the aerator and again as the wine cascades down inner wall of the glass.
WineWeaver® wine aerators the Sommeliers choice.
